Marketing Plan
Internet Exposure:
CallStuart.com: This custom site is promoted on the inside back cover of the At&T phone book, the Mountain Democrat, the back cover of the Real Estate Buyers Guide magazine, local shopping carts, just listed/just sold postcards, and on signs and flyers. CallStuart.com had 172 unique visitors in February, 2010.
ElDoradoHomesAndLand.com: This site hosted by Homes.com is submitted to many search engines such as Ask Jeeves, Excite and Yahoo. Your property will also appear on HomeGain, NBCi, citimortgage, Yahoo Real Estate, and excite. ElDoradoHomesAndLand had 203 visitors in February, 2010.
Your home will appear on the following 6 of the top 11 Real Estate web
sites (as determined by Business and Finance-Real Estate, Feb, 2009)
Realtor.com: The most widely recognized Real Estate web site. Buyers and sellers spend three times longer on Realtor.com than any other real estate site and Realtor.com receives nearly 6 million unique visitors each month, making it the #1 most visited real estate web site.
Yahoo!Real Estate: Yahoo! Real Estate attracts more than 5 million unique visitors per month and the entire Yahoo! network is one of the most trafficked internet destinations worldwide.
Zillow.com: 9 million unique users visited Zillow.com in January, 2010 and 54% of buyers visit Zillow.com as part of their home buying process.
Re/Max.com: With four million visitors each month, this web site is visited by more consumers than any other real estate franchise.
Trulia.com: 6 million home buyers and sellers search on Trulia each month and 72% plan to make a real estate transaction w/in 12 months.
Homes.com: 4 million home buyers and sellers visit Homes.com monthly. Listings are also featured on online listing partners (Google Base, Bob Vila, Hotpads, FrontDoor, & more) of Homes. com, reaching over 20 million monthly visitors.
Printed Publications:
The Real Estate Buyers Guide: Real estate magazine with internet exposure. More than 1,000 distribution points in Sacramento, Placer, El Dorado, and Yolo Counties. Your property will appear on the back cover which is reserved for my listings and is custom designed in full glossy color.
The Mountain Democrat: This local El Dorado County newspaper is printed weekly which allows for quick exposure for your property and includes a picture, as well as, text.
Flyers: Your property will be expertly showcased on custom color flyers - the best of the industry!
Direct Mailing:
Just Listed Cards: 100 full color just-listed postcards featuring your property will be mailed to surrounding homes in your area. .
Networking:
Broker Tour: Your home will be included on the broker tour with food served and a cash drawing.